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GUANGZHOU BORONG SHOES CO.,LTD is a subordinate company of HONGKONG BORONG GROUP INTERNATIONALCO.,LTD which was founded in HONGKONG in 2000. It is a modernized enterprise group with shoes, apparel, bags, suitcases, fashion accessories that manufacturer, design, production and marketing. Multi- subsidiaries distributes mainly in GAUNGZHOU,BEIJING, SHANGHAI etc at the present…
GUANGZHOU BORONG SHOES CO,.LTD was born in May 2011. It was originally named Guangzhou BoRong TRADING CO.,LTD which was set up in Guangzhou known as the capital of flowers in 2004. After 8 years, it is now a modernized enterprise, integrating design, production， sale and OEM service. Medium and advanced men’s casual shoes, leather shoes, sports shoes are the main products.
There are two leading brands Borong and Enlentni are the fascinating mix with classical and English style, the latest fashion and corporate culture.
We have IS9001, ISO14001 certificates approved, “learning widely from others and blend into the world” our corporate culture; looking for excellence and integrity --- what we pursuit forever; “Honest, win-win, harmonious our business concept; Sincere, standard, performance, humanity” our management principle, “endeavor, optimizing, merging and innovation” our development core. By all these above, we gain good reputation from domestic and oversea business partners.
GUANGZHOU BORONG SHOES CO,.LTD Brand's Story
Brand Essence
Enlentni, glowed with elegance and fashion, is the leading brand for stylish men.
Enlentni, fascinating mix of ancient blue blood and contemporary best brains .
Enlentni symbol for spirit of times and lifestyle with assurance rather than merely a brand .
Brand Name
Enlentni
Brand Connotation
Enlentni, revealing supreme, steady and maturity of modern stylish men, is regarded as a logo of elegance and fashion.
Brand Origin
Enlentni ,masterpiece blending classical elegance and modern fashion, which is created jointly by HONGKONG BORONG GROUP INTERNATIONALCO.,LTD and GUANGZHOU BORONG SHOES CO.,LTD. GUANGZHOU BORONG reserves the exclusive right to the use of trademark and brand name.
Brand positioning
Enlentni an international brand designed exclusively for stylish men aged 20-50.
Brand Idea
Fashion, Elegance, Amenity and Succinctness
Brand Claim
Enlentni stylish men’s shoes for metrosexual. Its best-selling styles and English essentials make it possible to meet the desires of white-collars and metrosexual. What’s more, It helps to make metrosexuals dream of success come true, life value achieved and target of building glamorous life fulfilled.
Brand declaration
Self-assurance and future vision.
广州博融鞋业有限公司简介
广州博融鞋业有限公司隶属香港博融（集团）国际有限公司下属企业。集团于2000年在香港设立，是由多家海内外从事鞋业、服装、箱包、饰品制造设计、生产、销售一体化整合的现代化集团公司。集团目前在中国大陆广州、北京、上海等地拥有多家旗下企业。
广州博融鞋业有限公司（原名广州博融贸易有限公司）于2004年在美丽的花城广州设立， 2011年5月，正式更名为广州博融鞋业有限公司。在创始人李先生的领导下，经过八年兢兢业业的拼搏与发展，现已发展成为一家集设计、生产、销售一体化的品牌鞋业与OEM公司；主营男士中高档休闲鞋、皮鞋、运动鞋；旗下二大品牌Borong、Enlentni集成了当今英伦经典精华和最前沿时尚潮流款式与企业文化相融汇通。
我司已获得了IS9001质量管理体系认证、ISO14001环境管理体系认证。企业文化源于博采众长、融汇天下，以“追求卓越品质，诚信赢得天下”为宗旨，以“诚信、公平、多赢、和谐”为经营理念，以“忠诚、规范、绩效、人性”为管理理念，以“奋进、优化、融合、创新”为发展理念，以高效优化的管理运营体系，赢得了广大国内外合作商的高度盛誉。
广州博融鞋业有限公司品牌文化
[品牌精萃]
Enlentni英伦帝尼，时尚男鞋、定制专家。
Enlentni英伦帝尼，彰显典雅迈向未来，是时尚中青俊男自信人生，实现价值的首选品牌。
Enlentni英伦帝尼，将英伦古典贵族气质与现代才俊品味的完美融合，是时下中青俊男追求时尚、典雅、舒适、简美的时代风尚。
Enlentni英伦帝尼，不仅仅是一种品牌，更是一种时代的精神和自信人生的生活方式。
一、品牌名称
Enlentni 英伦帝尼。
二、品牌内涵
Enlentni英伦帝尼彰显时尚俊男高雅豪气与迈向稳健人生旅程，寓意英伦典雅、帝尼时尚。
三、品牌源起
Enlentni 英伦帝尼品牌是古典贵雅与现代时尚善巧融合的神来之作，由香港博融（集团）国际有限公司和广州博融鞋业有限公司共同出资创建。广州博融鞋业有限公司独家享有Enlentni 英伦帝尼品牌商标权。
四、品牌定位
Enlentni 英伦帝尼品牌专为20-50岁中青年时尚俊男打造的男鞋国际品牌。
五、品牌理念
时尚、典雅、舒适、简美。
六、品牌诉求
Enlentni 英伦帝尼品牌专为中青年时尚俊男量身定制的时尚男鞋，彰显俊男时代风尚和刚韧品格。品牌集成了当今英伦经典精华和最前沿的时尚潮流款式，以满足中青年与白领阶层的身心行为需求，足显时下中青人梦想成真的渴望和意志，努力实现人生价值，迈向美好人生目标。
七、品牌宣导
自信走向成功。
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